Get a marketing expert for a fraction of the cost
Hire an “On-Demand” Fractional CMO To Grow Your Marketing
MARKETING STRATEGY
REPEATABLE PROCESSES
BUDGETING FOR ROI
As a Growing Company, Do You Struggle With:
- Wondering which of the millions of marketing strategies is best for your business model?
- Overpaying to agencies & consultants with little results?
- Trying to get someone inside your company to handle marketing?
- Finding a budget to hire a Chief Marketing Officer, CMO, because your current marketing efforts are not getting more sales?
I understand how it feels when you’ve got a business to run, and have to juggle between keeping customers happy and pushing new sales. At the same time it’s your business, and when outsourcing to a marketing agency often fails because they don’t understand your business, it gets frustrating.
I’ve seen businesses that have lost thousands of dollars on paid ads… because the right strategy and process was missing.
Business owners have millions of things to think about like.
- Legal compliance
- Which digital and offline channels
- Hiring and firing
- and much MUCH more
Most companies don’t keep up with the competition over a 5-10 year span.
What Is a “Fractional CMO” ?
A “Fractional CMO” is like a “Chief Marketing Officer” in your company, but at fractional time & costs of a full time employee.
It’s like a “pay as you go” or “on demand” CMO. An FCMO comes in to help your company from where you are, from a strategic standpoint, so you can get the right missing pieces in place for marketing.
CMO Vs. “Fractional CMO”
A CMO brings expertise, experience, and accountability to a businesses marketing program.
They know how to make a marketing budget get the best ROI.
They know how to create a plan and manage marketing staff.
A “Fractional CMO” Does all That, + More …
There is no long-term commitment to an Fractional CMO,
They are cheaper than a full-time CMO
They bring a unique, outsider perspective into your company. A normal employed full-time CMO’s new changes still come from the same place as the original plans, so nothing really changes.
They help you hire marketing people, or train existing team members in your company, so that the work gets done right.
They give real, honest feedback because they have no ownership of the original plans, and they do not have a personal agenda inside of the company
Meet Your Fractional CMO
As your Fractional CMO, my primary objective is to provide marketing leadership and expertise, a service that is far too often overlooked in businesses. Over the past 20 years, I have helped over 150 companies to develop a successful marketing strategy and process, and set up effective teams within the company to carry on the work.
Dan
Helping Great Companies Like These for 20 Years
How To Start Today
Book a Call
Let’s talk and see if we are
a good match
Statement of Work
I develop a customized marketing roadmap, with agreed time frames and costs.
Quick Start
We get started, working month to month without long-term commitments.
When You Work With a Fractional CMO You Will…
- Bring certainty into your business with predictable
and consistent sales and budgets. - Keep your business growing, without wasting money.
- Have expert guidance to choose the optimal
marketing strategies to implement.
